The Dis-Chem Sun City Open Water Swim, with separate 1.5K and 3K races that attracted over 2,300 swimmers, was sponsored by Dis-Chem Pharmacies at the lavish Sun City Resort in South Africa. The Dis-Chem Sun City Open Water Swim race is being edited for television for sponsor exposure and swimmer enjoyment.
Besides the television broadcast, the race organizers also did a fantastic job with promotional signage at the race on behalf of its sponsor, Dis-Chem Pharmacies.Signage was visibly apparent everywhere at the start, at the turn buoys, swimmers' corral.
It is this kind of partnership that makes our sport strong and attractive to sponsors.

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