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The
Dis-Chem Sun City Open Water Swim, with separate 1.5K and 3K races that attracted over 2,300 swimmers, was sponsored by
Dis-Chem Pharmacies at the lavish
Sun City Resort in South Africa.
The
Dis-Chem Sun City Open Water Swim race is being edited for television for sponsor exposure and swimmer enjoyment.
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Besides the television broadcast, the race organizers also did a fantastic job with promotional signage at the race on behalf of its sponsor,
Dis-Chem Pharmacies.
Signage was visibly apparent everywhere at the start, at the turn buoys, swimmers' corral.
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It is this kind of partnership that makes our sport strong and attractive to sponsors.
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