Saturday, May 9, 2009

Buy Now, Buy Back Later

The editors Triathlete Magazine reported an incredibly innovative buy-back program from blueseventy that will be greatly appreciated by many consumers, especially those who are confused or cautious about the new FINA swimsuit regulations.

blueseventy announced its Swimskin Buy Back Program to help consumers in light of the new regulations detailed in FINA's Dubai Charter.

The blueseventy Swimskin Buy Back Program is the first of its kind in the industry and is designed to help individual consumers and college athletic programs [in the US] make the transition with ease while lessening the financial impact to buy a FINA compliant swimskin in 2010.

Consumers can buy a blueseventy Nero swimskin, tight or jammer after April 1, 2009 and use the swimsuit until December 31, 2009. If the blueseventy product and receipt is returned to a participating dealer in January 2010, the consumers can receive a sizable rebate for a brand-new "Like for Like" Nero product. The rebates include the following:

US$200 for a Nero Comp Fullsuit
US$160 for a Nero Comp Kneeskin
US$160 for a Nero 10k Fullsuit
US$110 for a Nero Legskin (Tight)

"We are delighted to be able give something back to the competitive swimmer who we believe right now is caught in the changes taking place," says Dean Jackson, blueseventy Marketing manager. "For us it is about servicing the swimmer and delivering a program that offers value in a world where the changes are beyond their control, yet they have to meet the consequence. We could not have offered this without the support of our dealers and we thank them for working with us in keeping the category alive throughout the rest of 2009 and offering value into 2010."

The blueseventy Swimskin Buy Back Program is currently available at U.S. dealers only, but the program will be launched internationally in the next few weeks.

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