The Premier Management Group (PMG), the most creative and influential aquatic marketing firm in the U.S., recently launched its new open water swimming website, Open Water Planet. 
With over 500 Olympians who have won over 75 Olympic medals, PMG is poised to shake up the global open water market as has Nova International in Europe and Quantum Events in Oceania. 
PGM represents many of the world's popular swimmers such as Dara Torres, Mark Spitz, Amanda Beard, Jason Lezak, Aaron Peirsol, Janet Evans and Rowdy Gaines and will be able to tie together support from its corporate marketing partners such as Coca-Cola, 24 Hour Fitness, Kimberley-Clark, Panasonic, KB Homes, Home Depot, Gateway, NIKE, Speedo, Thermasilk, Red Bull, Mountain Dew, Visa, Kelloggs, 
Office Depot, Pepsi, General Motors, Ford, Mutual of Omaha, John Hancock, Allstate, Verizon and AT&T and its media partners such as Universal Sports and NBC. 
Under the leadership of former world-class swimmer Bobby Brewer, Open Water Planet owns and operates several open water events including Aaron Peirsol's Race for the Oceans™, The Corpus Christi Open Water Festival™ and the Ft. Lauderdale Roughwater Swim™. And it has only just begun.Just as we have been advocating and predicting for years now, Bobby, the Vice President of the Premier Management Group, assesses the market, "Open water swimming is the next frontier for the sport of swimming in the U.S. It crosses over the lifestyle aspects of sports like surfing and triathlon with the marketing and growth potential of traditional swimming. Now that open water swimming is an Olympic sport, we expect to see the sport grow here in the U.S. as it has been overseas for decades."
Fran Crippen, one of the America's top open water swimmers agreed with Bobby's description, "Open water swimming is a major sport internationally. It’s great to finally see a company like Open Water Planet take it to the next level here in the U.S. I am glad to be a part of this new venture."
We expect to see Fran augment his prize money won on the FINA professional circuit with appearances at Open Water Planet's clinics, camps and races throughout the U.S.
Copyright © 2009 by World Open Water Swimming Association
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