Tuesday, June 23, 2009

Personal Invitation To An Open Water Swim

The Ohio Open Water Swimming Championships are being held today in East Fork Lake State Park - and the race organizers have an innovative way to develop interest in their event. Because the Ohio Open Water Swimming Championships used the USA Swimming national BB times in the 200 freestyle for the 10&U and 400/500 Free for those over the age of 11 as minimum time standards, they drew from a large lot of potential participants. After tracking the potential qualifiers, they prepared a customized invitation for each swimmer and printed the personal invitation on blue parchment paper. They prepared 1,380 personal invitations for US$400 and distributed them to all local swimming teams. The swimmers received their invitation in their local pool swimming meet folders or at their team award banquets.

It was a great way to develop strong interest in the growing sport - we'll report on their event later today.

The event can be followed by Twitter with the 10-year-olds doing a 1K, 11-12 year olds doing a 2K, 13-14 year olds doing a 3K and the 15-year-olds and over doing a 4K.

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