Tuesday, May 12, 2009

Open Water Swimming Enters Big-Time Advertising World

In a nod to its growing global popularity, open water swimming is now making its way into big-time advertising. Iberdrola, the largest renewable energy company in the world and a leading Spanish electric utility company, incorporated open water swimming in its 45-second advertisement. See this beautiful advertisement with great imagery that tells of "una manera de hacer las cosas" (one way of doing things):

Thank Ignacio Martínez Sela for bringing this advertisement to our attention.

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