Saturday, April 4, 2009

Superstars In and For the Oceans

PureSport has announced its sponsorship of Aaron Peirsol's Race for the Oceans in Fort Myers Beach, Florida in October. Race for the Oceans raises funds and awareness for Oceana that helps protect and restore the world’s oceans.

Aaron, a Oceana spokesperson and lifelong waterman from Newport Beach, California, has a personal interest in cleaning up the oceans and raising awareness for the ongoing need to protect them.

Aaron's close friend and NBC Olympic broadcaster Rowdy Gaines who has called all of Aaron's 5 gold-medal and 2 silver-medal Olympic races, will serve as master of ceremonies for the event. Aaron and Rowdy (shown above) teach a swim clinic for all ages the day before the race.

As Aaron says, "Protecting our world’s oceans is very important to me because I grew up swimming in the Pacific Ocean and, now that I have a chance to make a difference, it’s important to me to help people understand that we can’t take the beauty of our oceans for granted. This is a great chance for people to experience the joy of swimming in Florida’s warm ocean waters and raise awareness for an important cause."

The Race for the Oceans. offers a clinic, a 500-yard Junior swim, a 1K swim, and a 5K swim and relay.

Oceana campaigns to protect and restore the world’s oceans with marine scientists, economists, lawyers and advocates who work on policy changes to reduce pollution and to prevent the collapse of fish populations, marine mammals and other sea life. Oceana has offices in Washington, DC, New York, Alaska, Los Angeles, Monterey, Portland, Madrid, Brussels and Chile with more than 300,000 members.

PureSport interest in helping Aaron's efforts came from his use of PureSport before and during the Beijing Olympics.

As nearly everyone in the global open water swimming community can agree with, Aaron says, "I have always had a very natural connection to the water, and that connection stems from the ocean itself. I think a more pertinent question would be 'Did I ever not have a relationship with the water?'"

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