Tuesday, October 21, 2008

Changes and Champions at blueseventy

Steve Nicholls is the new CEO of blueseventy, one of the world’s leading wetsuit and open water swim suit companies.

Nicholls was previously blueseventy's Head of Product Development and Operations. He will work with Dean Jackson who was appointed Global Sales and Marketing Manager.

Jackson said, "From developing a new category product a few months ago for the Fina 10km swimmers, to having World Record holders contacting us to use the suit for their Olympic trials, to clinching an Olympic gold medal, is a rapid rise in a usually conservative market."

Maarten van der Weijden won his Olympic 10K Marathon Swim gold medal in a blueseventy nero swimskin (see photo of Maarten by Pei Qingsheng).

blueseventy gets its name from 70% of the world being covered in water and have become a leading brand in open water swimming swimskins and wetsuits - an issue that was hotly discussed at the US Masters Swimming convention and among traditional open water swimmers.

Photo of Maarten van der Weijden by Pei Qingsheng.

No comments: